As we close the chapters on Week 3 and 4 of the 10-week Entrepreneur Transformation Program by BREED Learning for Good, we are elated to see our cohorts flourish. The strides they’ve made in understanding complex concepts, forging connections, and mastering new skills are genuinely inspiring.
Week 3: Design Thinking Process
In the third week, our cohorts delved into the innovative world of the Design Thinking Process, a key element in solving problems and building human-centric solutions.
Empathy Mapping
Building on their newly acquired skill of emotional intelligence from the previous weeks, participants learned how to use ‘Empathy Mapping’. This tool helps them to step into their customers’ shoes, understanding their needs, desires, and feelings. This vital approach lays the foundation for conceiving customer-centric solutions that address real needs.
Wall of Ideas
Through the ‘How Might We…’ statement, our participants unleashed a ‘Wall of Ideas’. This exercise in brainstorming encouraged them to think creatively and collaboratively, forming a cascade of business ideas and problem-solving strategies.
Week 4: Foundations of Marketing and Branding
In the fourth week, the program pivoted to foundational marketing principles, focusing on the crucial role of branding in the success of a business.
Understanding Branding
Our cohorts learned the essence of what a brand is and why it’s vital for business success. They uncovered the powerful connection a strong brand creates with customers and its role in differentiating a business in a competitive marketplace.
Principles of a Strong Brand
Through interactive sessions, the participants discovered the principles that make a brand strong. They explored the characteristics and foundations that resonate with consumers, including consistency, authenticity, and clear messaging.
Framework for Key Brand Elements
The week concluded with an exploration of the framework required to define key brand elements. This comprehensive guide assisted them in crafting their brand’s identity, voice, and visual elements, forming a cohesive and impactful brand story.
Progress and Connections
The completion of these two weeks marks a significant milestone in our cohorts’ entrepreneurial journey. They are not only grasping complex business concepts but also actively building connections and engaging in constructive collaborations. The progress they’ve made is palpable, and the excitement for the weeks ahead is tangible.
We’ll continue to share the journey of these promising entrepreneurs as they take more steps towards turning their dreams into reality. Stay connected for more updates, and if you’re inspired by their journey, get in touch to learn how you can be part of future programs.
